Apple Store App to Offer Augmented Reality Shopping Feature on Your iPhone

According to BloombergMark Gurman.

Apple Store iPhone 14 Pro
In his newsletter this week, Gurman said Apple has been working on the feature since at least 2020 and has been testing it in stores in recent months, but it’s unclear when it will be available to the public. He said Apple plans to release a companion API to developers so other retail stores can use the feature as well.

“If the service debuts in the near future, it would be one of Apple’s most significant AR-related launches yet — and a taste of what’s to come with the headset,” Gurman wrote, referring to AR/ Apple’s long-awaited VR. the headset is expected to hit the market this year.

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