BVLGARI North America and Save the Children Celebrate World Children’s Day with ‘World of Wonder’ Digital Art Collage Project and Fundraiser for Kids

Through the Arte di Bvlgari program, 1,200 primary school children share their artistic visions for ‘Wonderland’

New York, New York (November 20, 2022) – In celebration of World Children’s Day on November 20, Bulgari North America and Save the Children involved more than 1,200 children in the “Wonderland” art project, capturing their unique visions of the world on canvas, including a variety of watercolors. A look at digital collages designed by artist Helena Soubeyrand. As part of the celebration, Bulgari North America will also donate a portion of its World Children’s Day sales to support future arts programming for children in need.

The Worlds of Wonder art project features artwork from children participating in the Arte di Bvlgari program in local school districts in Fresno and San Bernardino counties, California, and Harris County, Texas. Arte di Bvlgari offers children who would not normally have access to art education the opportunity to express themselves through a variety of art forms, including dance, sculpture, painting, visual arts and more. The program will run in conjunction with Save the Children’s literacy, math and after-school youth enrichment programs and will involve local artists and experts from the children’s communities.

Led by digital creator and Bulgaria’s Corporate Social Responsibility Ambassador Tamu McPherson and supported by local art advisors in California and Texas, the World Children’s Day project asks participating children what “Wonderland” means to them, and then lets them create their ideas on watercolor and canvas. .

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“Creativity is important for children because it opens their minds and hearts, and allows them to create scenarios that bring their imaginations into their world in a positive way,” says McPherson. “Working with the students on this project was very inspiring and it was a pleasure to be in such a positive, caring, warm environment. The students’ unique perspectives on the world make this project even more special than we imagined.”

More than 80 of these imaginative images have been combined into four digital collages by artist Helena Soubeyrand. Subeiran, a Paris, France-based visual artist known for his linear illustrations, combines children’s art with his own vision to create four unique pieces of digital art at Bulgari’s San Francisco boutique on Nov. 17 for a World Children’s Day event. The event featured a powerful panel discussion between Laura Burdese, Global CMO of Bulgari Group, Luciana Bonifacio, Chief Development Officer of Save the Children, and Tamu McPherson, Digital Creator and Bulgarian CSR Ambassador.

“Giving children creative outlets to express their feelings is vital to their overall well-being – it helps them develop confidence and self-awareness, reduce stress and build resilience,” says Luciana Bonifacio, Chief Development Officer at Save the Children . “Save the Children is grateful to Bulgaria North America for helping to bring arts education and experience to children who might not otherwise have access to it – and we’re excited to partner with them this World Children’s Day to encourage more children to express themselves artistically. and share their ‘Wonderful World’.”

“Bulgari North America is proud of our wonderful partnership with Save the Children,” says Bulgari North America President Hervé Perrault. “Art is the main pillar of the Bulgarian identity, so supporting the arts through childhood education is a dear mission for the host. Having raised more than $100 million to benefit more than 2 million children worldwide, we look forward to continuing our efforts to create positive social change with at-risk youth and communities through our partnership with Save the Children.

Ten percent of sales from Bulgari’s US retail network on November 20 will be donated to Save the Children’s Arte di Bvlgari program. Since Bulgari’s partnership with Save the Children began in 2009, sales of the Save the Children jewelry collection have raised over $100 million to support more than 2.2 million children worldwide through education and enrichment, emergency response, youth empowerment and poverty reduction programs. collected more than

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About Bvlgari North America

Part of the LVMH group, Bvlgari was founded in Rome in 1884 as a jewelry store. Known as an exquisite Roman jeweler and master of colored gemstones, Bvlgari has earned a worldwide reputation for its exquisite Italian craftsmanship and is renowned for its exquisite craftsmanship. The company’s international success has made it a global and diversified luxury retailer of products and services, from precious stones and high-end watches to accessories and perfumes, and reflects a network of unrivaled boutiques and hotels in the world’s most exclusive shopping areas. Demonstrated through numerous philanthropic partnerships, Bvlgari is committed to corporate social responsibility and deeply believes in renewing the present for a sustainable future by giving back to nature and the community.

Save the Children believes that every child deserves a future. Since our founding more than 100 years ago, we have changed the lives of more than 1 billion children. In the United States and around the world, we give children a healthy start in life, access to education and protection from harm. We do what it takes for children – every day and in times of crisis – to make a difference in their lives and futures. Follow us Facebook, Instagram, Twitter the and YouTube.


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