Cynthia Viruet founded Cynply Evolve workout gear business

BROCKTON – One woman’s passion for exercise during COVID led to the launch of an active lifestyle brand, Cynply Evolve.

Cynthia Viruet, 24, like most people, seems to have limitless time on her hands during the 2020 quarantine.

As a senior at Stonehill College, she spends a lot of time exercising in her living room and posting on social media.

“I’ve always been a fitness freak since I was 16. It’s a good way to relieve stress,” says Viruet.

Cynthia Viruet, 24, owner of Cynply Evolve, an active lifestyle brand launched during the covid era, wore a lilac two-piece for a commercial shoot.  Viruet knows being an entrepreneur is the best way to have a bright future.  The businesswoman was able to quit her job and devote herself to pursuing her business.  October 5, 2020.

Exercise not only supports mindfulness for entrepreneurs, but it also helps build confidence.

When Viruet buys new exercise equipment, Viruet says, it motivates her to join an exercise session or run around the living room.

“Why not make this feel for other women?” she speaks.

From left, Cynthia Viruet and Cynply Evolve models Jennica Marie Mateo and Gennissey Morello take part in a promotional photo shoot for the launch of the active lifestyle clothing brand on October 6, 2020.

With that exact thought in mind, Cynply Evolve became a reality and started selling leggings, jumpsuits, jackets, sports bras, sweat belts, booty straps, water bottles, and more. gym bag.

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“I learned how to build a workout business from YouTube, and I will be looking to start an active clothing line and learn from people who have successful businesses of their own,” says Viruet. .

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“I’ve always known in my heart that working for someone else wasn’t an ideal situation for me. So being my own boss has always been my source of energy,” says Viruet.

From the videos, the entrepreneur learned how to talk to suppliers, inquire about ingredients and order samples.

Destine Rivera, a full-time nurse and model, wears a limited-edition Cynply Evolve tie.  The lifestyle brand Brockton was created to help women feel confident and sexy in their own skin.

But the work doesn’t stop. Viruet had to test the durability of its clothes through vigorous exercise, and found a way to strategically market them outside of exercisers.

“My activewear isn’t just for the gym,” says Viruet. It’s also for running errands, going out for drinks with the girls, or lounging around at home.”

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“It’s not just an activewear brand, it’s a lifestyle brand. You can wear my clothes to match any casual occasion.”

The idea behind the marketing is to fit every woman’s busy life, starting with finding a model and taking pictures to tell a story.

From left, Jennica Marie Mateo, Jessica Miranda and Valdmira Gomes sport the new Brockton's Cynply Evolve collection on May 4, 2022.

Viruet reached out to the photographers and booked studio time to show the world what she’s been up to during the pandemic.

The business is a substantial out-of-pocket investment, which is a significant financial risk, especially at a time when the business often fails.

As the first entrepreneur in the family, starting a business requires unlimited time and dedication.

Valdmira Gomes, the model wears a carmel multi-use jumpsuit that can be used to hit the gym or run errands around the city.  July 5, 2022

Viruet had to stay up late and get up early several times, but in the end it was all worth it, she said.

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“You don’t have to come from a business family to be an entrepreneur,” says Viruet.

For now, the businesswoman is lucky enough to quit her full-time job and focus solely on building her brand.

“Starting a business isn’t an easy path, but there are always free resources around to help you achieve your goals. All you have to do is put your mind to one thing,” says Viruet. something and actually do it”.


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