BROCKTON – One woman’s passion for exercise during COVID led to the launch of an active lifestyle brand, Cynply Evolve.
Cynthia Viruet, 24, like most people, seems to have limitless time on her hands during the 2020 quarantine.
As a senior at Stonehill College, she spends a lot of time exercising in her living room and posting on social media.
“I’ve always been a fitness freak since I was 16. It’s a good way to relieve stress,” says Viruet.
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When Viruet buys new exercise equipment, Viruet says, it motivates her to join an exercise session or run around the living room.
“Why not make this feel for other women?” she speaks.
With that exact thought in mind, Cynply Evolve became a reality and started selling leggings, jumpsuits, jackets, sports bras, sweat belts, booty straps, water bottles, and more. gym bag.
“I learned how to build a workout business from YouTube, and I will be looking to start an active clothing line and learn from people who have successful businesses of their own,” says Viruet. .
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“I’ve always known in my heart that working for someone else wasn’t an ideal situation for me. So being my own boss has always been my source of energy,” says Viruet.
From the videos, the entrepreneur learned how to talk to suppliers, inquire about ingredients and order samples.
But the work doesn’t stop. Viruet had to test the durability of its clothes through vigorous exercise, and found a way to strategically market them outside of exercisers.
“My activewear isn’t just for the gym,” says Viruet. It’s also for running errands, going out for drinks with the girls, or lounging around at home.”
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“It’s not just an activewear brand, it’s a lifestyle brand. You can wear my clothes to match any casual occasion.”
The idea behind the marketing is to fit every woman’s busy life, starting with finding a model and taking pictures to tell a story.
Viruet reached out to the photographers and booked studio time to show the world what she’s been up to during the pandemic.
The business is a substantial out-of-pocket investment, which is a significant financial risk, especially at a time when the business often fails.
As the first entrepreneur in the family, starting a business requires unlimited time and dedication.
Viruet had to stay up late and get up early several times, but in the end it was all worth it, she said.
“You don’t have to come from a business family to be an entrepreneur,” says Viruet.
For now, the businesswoman is lucky enough to quit her full-time job and focus solely on building her brand.
“Starting a business isn’t an easy path, but there are always free resources around to help you achieve your goals. All you have to do is put your mind to one thing,” says Viruet. something and actually do it”.
The ultimate goal of the budding dynamic apparel business is to expand and influence other female entrepreneurs to explore their creativity while maintaining a healthy lifestyle.
To purchase the collection, visit cynplyevolve.com.
Corporate staff reporter Alisha Saint-Ciel can be reached by email at [email protected] You can follow her on Twitter at @alishaspeakss and Instagram at Alishaatv. Support your local press by purchasing a print or digital subscription to The Enterprise today.