F1’s popularity continues to grow in America as ESPN announces record viewing figures for 2022 (and with an unprecedented THREE races in the US next year, it’s set to soar again!)
The popularity of Formula 1 in America continued to grow in 2022 after ESPN announced record viewing figures for the end of the season.
Despite 2022 being a rather down year – with the late Abu Dhabi drama and the title lasting several weeks – ESPN’s numbers continued to grow with a 28% year-over-year increase.
A big boost is ahead of the 2022 calendar, which will see an unprecedented three races in the US, with the Las Vegas Grand Prix joining the weekends in Miami and Austin.
Formula 1 is growing every year in the US, with the country hosting three races in 2023
Despite not having the same drama as 2021, ESPN’s ratings are up once again
F1 broadcasts on ESPN, ESPN2 and ABC averaged 1.21 million viewers per race, up from 949,000 in 2021, according to figures released by the channel this week.
This is the first Formula One season in US televised history and the races are averaging more than 1 million viewers, continuing the sport’s positive growth trend in America.
In addition, 12 races set separate American viewership records, including the first edition of the new Miami Grand Prix, which averaged 2.58 million viewers.
There was also good news among specific demographics: the 18-49 audience was up 29%, the 12-17 demo was up 49%, and the female audience was up 34%.
Max Verstappen won the world championship for the second year in a row for Red Bull
The arrival of Logan Sargent marks the first time the US has its own F1 driver since 2015
Las Vegas will also host its first race in 2023, which is expected to be a big weekend in November
2022 will also see an American driver in the sport for the first time since 2015, as former F2 star Logan Sargeant secured his place with Williams this week.
He became the first American driver on the grid since Alexander Rossi in 2015 and could draw more numbers to the sport as he progresses.
The partnership between F1 and ESPN has been so successful that the two sides announced a new multi-year deal until 2025 ahead of the US Grand Prix in October.
Under the deal, the network can air at least 16 commercial races per season and is worth $255 million.