FIFA World Cup™ players to #BringTheMoves and encourage kids to exercise

  • Players challenged by Bring The Moves fans when scoring in Qatar
  • Joint campaign launched with FIFA, WHO, MoPH Qatar and SC
  • WHO Goodwill Ambassadors Alisson Becker of Brazil and Didier Drogba support the campaign

FIFA and the World Health Organization (WHO) in collaboration with the Ministry of Public Health (MoPH), Qatar and the Supreme Committee for Sending and Legacy (SC) launched the #BringTheMoves challenge, encouraging FIFA World Cup 2022™ players to meet the celebratory challenges presented by fans around the world on social media and encouraging young people to #BeActive.

FIFA President Gianni Infantino said: “We know the negative impact on children’s health that lack of exercise can have, and football can use the important platform of this FIFA World Cup to spread this message in this exciting and engaging way.

“This challenge not only unites children with their heroes, but uses the most digital World Cup in history to send the message that we all need to be active and also make parents aware that children need 60 minutes of exercise physical a day. At the moment, this is not the case for 80% of teenagers worldwide.”

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In the run-up to and during the 2022 FIFA World Cup™, kids around the world are challenging players from participating teams to celebrate goals with fresh new moves simply by posting a video on their social media pages with the hashtag #BringTheMoves.

One former player who celebrated hundreds of goals in an illustrious career is former Ivory Coast striker Didier Drogba, who is now a WHO Goodwill Ambassador.

“Being active offers many benefits to everyone, especially children as they grow and develop physically, mentally and socially,” said Drogba. “Being active is good for your body and mind: mental and physical health.”

Goalkeeper Alisson Becker, who is also a WHO Goodwill Ambassador and will come to Qatar with Brazil, knows the importance of being in top condition. He wants to focus on the FIFA World Cup™ to encourage young people to #BringTheMoves and be more active.

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“I support the Bring the Moves challenge because I really believe that children should be active,” said the Liverpool goalkeeper. “They need to be active for the sake of their future while growing up. me [can] to see that we, football players, can also be an inspiration to them. So, if we can have fun with them and make them move their bodies a little, we’ll be happy.”

The campaign also encourages children to download GenMove, a digital app that uses artificial intelligence to encourage children to be physically active on a daily basis during the FIFA World Cup. Season 1 of GenMove will be launched on November 19 by His Excellency Dr. Hanan Mohamed Al Kuwari, Minister of Public Health of Qatar and Dr. Tedros Adhanom Ghebreyesus, Director-General of WHO, at the Walk the Talk – Health for All Challenge in Qatar.

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“Football, music and joy are the perfect ingredients to get people moving for health,” said Dr Tedros. “WHO’s partnership with FIFA and Qatar’s Ministry of Public Health in the Bring The Moves challenge is about connecting World Cup stars with young people around the world, to motivate people from all everywhere to be more physically active to improve health.”

#BringTheMoves is part of a collaboration between FIFA, WHO and Qatar’s Ministry of Public Health designed to harness the power of football to protect and promote health for all. This in turn will create a plan to protect and promote health in mass meetings which can then be shared with the IOC and other sporting organisations.

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