The numbers of mobile internet subscribers grow by almost 7% per year
By Jeph Ajobaju, Chief Copy Editor
Internet subscriber numbers rose to 152.15 million in the first 10 months of the year to October (M10 2022) in the latest data from the Nigerian Communications Commission (NCC), up 12.17 million or 8.69 percent from 139.98 million in M10 2021.
Broadband penetration also increased from 39.89 percent in M10 2021 to 45.55 percent in M10 2022.
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MTN had the highest growth of 10.61 percent in internet subscribers, from 58.32 million in M10 2021 2021 to 64.51 million in M10 2022.
The market leader is followed by Globacom which grew 8.83 percent from 38.97 million to 42.41 million, and Airtel 8.76 percent from 36.89 million to 40.12 million.
But 9 mobile numbers decreased from 5.80 million in M10 2021 to 5.11 million.
Industry experts have predicted that data revenues will soon surpass voice revenues.
And the Chief Executive Officer of MTN Nigeria, Karl Toriola disclosed that “data revenue grew by 49.1 percent on growth in subscribers and data usage.
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“This was supported by an aggressive 4G network expansion and the improved quality and capacity of our network to support increased data traffic as we continue to drive the conversion of existing 3G network subscribers to 4G and accelerate smartphone penetration.
“As a result, data traffic increased by 70.6 percent annually [year-on-year]with 4G accounting for 78.6 percent of total traffic, while data usage (MB per user) increased by 52.2 percent.
“In addition, the number of smartphones on our network continues to grow, with the addition of approximately 4.4 million in nine months, bringing smartphone penetration to 52.0 percent.
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Smartphones become computers for Nigerians
Smartphones have become computers for many Nigerians today. Unfortunately, the high costs of these devices have put them out of reach for many people,” MTN Nigeria Head of Marketing, Adia Sowho pointed out. PUNCH.
“Factors such as forex fluctuations, chip shortages and inflation are constantly driving up the cost of phones.”
Nigeria has the largest mobile market in sub-Saharan Africa and a 10 percent increase in mobile broadband penetration could lead to 2.46 percent growth in Africa, according to the World Bank.
The Global System for Mobile Communications Association (GSMA) revealed in its report titled “Sub-Saharan Africa Mobile Economy 2022” that most people in Nigeria and Africa have access to the internet through their phones.
“As the primary way most people access the internet in sub-Saharan Africa, mobile is driving digital inclusion,” he said.
“This brings significant economic benefits, reduces poverty and transforms lives by providing people with access to a range of life-enhancing services.
“By the end of 2021, about 40 percent of the adult population in sub-Saharan Africa subscribed to mobile internet services.
“While this figure is a notable increase from 35 percent at the start of the pandemic, it still lags behind the global average of 70 percent by a significant margin.”
Mobile technologies and services generated about 8 percent of GDP across sub-Saharan Africa, which amounted to almost $140 billion in economic value added, the GSMA said.
“The mobile ecosystem also supported more than 3.2 million jobs (directly and indirectly) and made a significant contribution to public sector financing, with $16 billion raised through taxes on this sector.
“By 2025, mobile’s contribution will increase by around $16 billion (to almost $155 billion), as countries in the region increasingly benefit from improvements in productivity and efficiency brought about by increased use of mobile services. “