Volvo Cars Begins New Journey With EX90

Volvo EX90

Electricity is the future of transportation. If not for all segments, however, electric power is the fuel of the next passenger car segment. In light of this, nearly every automaker has announced plans to go all-electric by the end of the decade.

Some OEMs have already started implementing their plans to go all-electric; Volvo, a Swedish automobile manufacturer, is one such company. The first EV from the company’s stable was the XC40 Recharge which was launched in 2019 and was recently launched in India.

Now, the carmaker has taken another step in its electrification journey with the launch of its new flagship, the EX90.

With the launch of the new flagship, the company is believed to have entered the next step in its journey, setting a decisive course for an all-electric future.

Starting with the Volvo EX90, Volvo Cars aims to unveil a new fully electric car every year, while by 2030, it aims to sell only fully electric cars, which is central to its ambition to be a climate-neutral company until 2040.

Jim Rowan, CEO of Volvo Cars, described the EX90 as a statement of what the company is and where it is going. The E-SUV, on display in central Stockholm, will be built in the US starting next year and later in China. As explained by the company, the idea behind having two production facilities is to be climate neutral.

Speaking of the vehicle, the EX90 represents what the Volvo brand stands for and at the same time offers a glimpse into the brand’s future. Underpinning the company’s SPA Gen-2 platform, the new vehicle is future-ready for unattended driving and comes with Level 4 autonomy, making it the safest Volvo ever and demonstrating Volvo’s commitment to safety.

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The latest sensors such as cameras, radars and Lidar are connected to the car’s high-performance core computers, with NVIDIA Drive using Volvo Cars’ in-house software to create a real-time, 360-degree view of the world. .

Lidar, delivered by Luminar, can sense the road ahead and can see small objects hundreds of meters ahead, creating more time to inform, act and avoid. The sensors also improve the reliability and overall performance of our assisted driving feature, Pilot Assist, with new steering support when changing lanes.

However, the backbone of the complete system is a core system powered by NVIDIA Drive AI Xavier and Orin platforms, Snapdragon Cockpit platforms from Qualcomm Technologies and software developed by Volvo engineers that perform most of the core functions inside the car, from safety. and battery management infotainment.

Special sensors and cameras, enabled by algorithms developed within the company, measure the concentration of eye sight. The technology allows the Volvo EX90 to recognize when the driver is distracted, drowsy or otherwise inattentive, beyond what has been possible in a Volvo car to date.

Volvo EX90 cab

The car will alert the driver, first by pushing him gently, then more persistently. And if the driver falls asleep or gets sick while driving, the Volvo EX90 is designed to stop safely and call for help.

On the entertainment front, combining the latest computing power from Snapdragon Cockpit platforms with the visualization capabilities of Unreal Engine, the 3D engine developed by Epic Games and used to power some of the world’s biggest games, to deliver lightning . -Fast computing power and high quality graphics on the car screens and home screen.

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Meanwhile, a 14.5-inch vertical center screen is the gateway to the infotainment systems on offer, with Google built in bringing Google apps and services, including Google Assistant hands-free assistance, Google Maps navigation and more many on Google Play, all as standard. Additionally, the vehicle comes with a standard 5G connection.

The Volvo EX90 will also come with standard Phone Key technology, which uses the smartphone to serve as a car key and automatically unlocks the car and initiates a personal welcome sequence when the driver approaches. The owner’s profile will also automatically load when logging into the car.

Car training

The EX90 comes with an all-new, in-house developed, all-electric technology base. Offering up to 600 kilometers of range on a single charge, according to the WLTP test cycle, it charges from 10 to 80% in around 30 minutes.

The initially available dual-motor all-wheel-drive version is powered by a 111 kWh battery and two permanent magnet electric motors together, delivering in its performance version 380 kW (517 hp) and 910 Nm of torque.

Additionally, the Volvo EX90 is Volvo’s first car with all the necessary hardware to enable two-way charging. It is a technology where the car battery can be used as an additional power supply, for example, to power your home, other electronic devices or another Volvo electric car. The OEM plans to make bi-directional charging available in the future, starting with select markets.


The Volvo EX90 contains approximately 15% recycled steel, 25% recycled aluminum and 48 kilograms of recycled plastic and bio-based materials, corresponding to around 15% of the total plastic used in the car – the highest level of any Volvo car on the date.

Seats Volvo EX90

Additionally, the interior is also filled with responsibly sourced materials, reflecting the company’s sustainability ambitions, such as being a fully circular and climate-neutral company by 2040.

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Defining next generation products

Earlier in the week, Volvo Cars reaffirmed its mid-decade ambitions at the company’s Capital Markets Day in Stockholm. Senior management gave shareholders and analysts an update on its progress towards those ambitions.

In 2021, Volvo Cars revealed its strategic ambitions to become one of the automotive industry’s fastest transformers and a fully electric car brand by 2030. It also set out to shape the future of mobility with strong ambitions for sustainable growth.

During Capital Market Day, the company’s leadership reaffirmed that the company is fully committed and focused on its mid-decade ambitions, despite ongoing macroeconomic challenges worldwide.

These include an ambition to sell 1.2 million cars a year by the middle of the decade, with a 50% share of fully electric cars, to sell half of all cars via online channels and to achieve an annual EBIT of 8-10 %.

The growth driver is built on a double disruption of electrification and digitization power for a better customer experience. In addition, the company also plans to re-enter the UK market by the middle of next year to face consumers directly, using strong digital solutions.

Volvo EX90

Volvo Cars is also on track to reduce lifecycle CO2 emissions per car by 40% compared to the 2018 baseline and to be an employer of choice. The company noted that sustainability is key to its future success and central to its strategy and ambitions.

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